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Quantifying Our Impact
If most manufacturing processes used waste materials as a feedstock, the world would look very different. For starters, we’d have to stop talking about waste, because there wouldn’t be any – only feedstocks. The extraction of virgin resources would plummet; resources already in circulation would be more valuable, and treated as such.
But it’s easy for companies to exaggerate the good that they’re doing – especially when no-one agrees on what it really means to divert waste, and how to calculate the impact of it.
That’s why we’re committed to being transparent about what we do now, what we’re aiming for, and how we think about and measure our impact. There are three types of environmental impacts that we want to make: recycling rates, waste diversion, and carbon savings.